Interactive experiences require nonlinear thinking, inviting interfaces, and creative intelligence. Great websites focus on usability and functionality.
Engaging content, sound, movement, and color create a walking, talking interactive company experience, bringing the brand personality to life. A website is the next best thing to reality, and in some cases it is more efficient, more user friendly, and faster. The customer is in charge. The internet provides the customer with a no-pressure sales environment, and at the click of a mouse, a competitor is waiting.
- Who is the company?
- Why does anyone need to know?
- What’s in it for me?
Expressing an authentic brand identity on the web is still a new frontier that communication architects, information architects, designers, and engineers are just beginning to conquer. Websites are increasingly used as portals for media tools. From logos to message points, downloading from a site enables employees to jump start marketing and communications from anywhere in the world.
In a few short years Internet technologies have managed to completely redefine the business landscape. The Internet has replaced or augmented almost every interaction an individual has with a company, from gathering product information and making a purchase decision, to deciding to make an investment or taking a job with a company. In many ways, a company’s online presence is defining brand perception and stakeholder experience.
